Thornaby Town Council.

Connecting Community, One Post at a Time
Thornaby Town Council serves the local community of Thornaby, with a remit to keep residents informed, engaged and connected. Like many councils, internal time and resources for social media were limited — updates and announcements needed a consistent home, but the team simply didn’t have the capacity to manage it themselves.
 

Our Work.

The Brief.

Since January 2025, Cornerstone Marketing Solutions has partnered with Thornaby Town Council to enhance their social media presence and improve communication with the local community. The brief was straightforward but essential: give residents a reliable, engaging channel for local updates, events and announcements — without adding to the council’s own workload.

Our Approach.

We built a community-focused content strategy centred on what actually matters to residents: local updates, events, and announcements, told in a way that reflects the character of the town rather than reading like a formal notice board.
    • In-person event coverage — attending local events to capture real-time content, giving posts an authentic, on-the-ground feel rather than distant, after-the-fact reporting
    • Consistent local updates so residents always have somewhere to turn for what’s happening in Thornaby
    • A community-first tone, prioritising connection and relevance over corporate messaging

Results.

    • Increased engagement through community-driven content
    • Consistent coverage of local events and updates
    • Stronger connection between the council and residents
    • A reliable, up-to-date communication channel for the community
Thornaby Town Council now has a consistent and engaging social media presence that keeps the community informed, involved and connected — turning a resource gap into a genuine strength in how the council communicates with the people it serves.