Applied Integration’s previous website reflected the genuine depth of what they do — but that depth had become the problem. Years of solutions, capabilities, industries and case studies had built up into a site that was comprehensive but hard to navigate, with essential information buried under the sheer volume of content. The brief was clear: condense a busy, information-heavy website into something streamlined and simple to navigate, without losing any of the essential technical and credibility content that enterprise clients and engineers rely on to evaluate a systems integrator.
That’s a harder balance than it sounds. A company delivering mission-critical automation for defence and process industries can’t afford to look “simplified” in the sense of thin or lightweight — the site still needed to carry serious technical weight. The job was to make that weight easier to carry, not to remove it.
We restructured the site around a small number of clear entry points rather than a sprawling menu of options:
Rather than cutting content, we reorganised it into a small number of clearly labelled, logical categories — condensing the navigation, not the substance. Deep technical detail (specific solutions, capabilities, case studies) still exists, but it’s reached through two or three deliberate clicks instead of being dumped on the homepage or buried in a mega-menu.
The homepage itself reflects this same discipline: mission, vision and culture stated in a few lines each; solutions and industries presented as clean, scannable grids rather than dense paragraphs; recent case studies and news surfaced as short, clickable summaries rather than full text. Partner logos — Rolls-Royce, BAE Systems, Unilever and others — sit as simple, immediate credibility markers rather than being explained at length, letting the names speak for themselves.
The result is a site that still contains everything a defence contractor, process engineer or facilities manager needs to properly evaluate Applied Integration — it’s just no longer asking them to dig for it.
