SBNT.

Two decades of trade, finally visualized.
SBNT Cleaning Contractors is a Stockton-on-Tees based commercial cleaning company run by Newton and Kirsty Tucker. Established in 2003, the business specialises in builders’ cleans, window cleaning, and contract cleaning services, and holds CHAS Premium Plus accreditation with IPAF and CSCS-trained staff. Over two decades of trading, SBNT has built a client base that includes major commercial sites such as Middlesbrough’s Riverside Stadium, and has grown its team to meet rising demand across the North East.

Our Work.

The Brief.

Despite two decades of solid trade experience and accreditation, SBNT’s visual identity hadn’t kept pace with the business’s growth. The original branding — a simple blue italicised wordmark applied to van signage — lacked the polish and professionalism needed to compete for larger commercial and industrial contracts. For a business built on trust, safety credentials, and first impressions (literally selling the value of a clean, well-presented building), the old identity undersold the company’s credibility.

Our Approach.

The rebrand focused on:

  • A stronger wordmark — a bold, angular sans-serif treatment of “SBNT” replacing the softer italic script, giving the logo more authority and legibility at a distance (van livery, signage, workwear).
  • A refined colour palette — navy and red replacing the single flat blue, adding contrast and a more corporate, trustworthy feel.
  • Clearer service messaging — “CLEANING CONTRACTORS” set in a clean uppercase lockup beneath the mark, immediately communicating what the business does without relying on a long descriptive line

Results.

 
The new identity gives SBNT a look that matches the scale of the contracts they’re already winning — positioning the business as a serious, established contractor rather than a small local outfit, while retaining recognisability from its original name and colour heritage.   The next step: A new website for SBNT to establish their online presence and back up the success stories that their clients observe first-hand.