Website

We built a WordPress/WooCommerce site to carry Gripps Farm from pre-launch through to trading:

• Ticketing infrastructure ready to switch on for opening day
• An integrated farm shop for local and regionally sourced produce
• A dedicated café section reflecting the “classic British farm meals” positioning
• Campsite information linking through to booking via Pitchup
• A content structure covering Attractions, About, News, Careers, Farm Rules and FAQs — giving the McAuleys a full platform to manage the story as the farm grows, not just a launch splash page
• A “coming soon” framework (Adventure Park, tractor rides, alpaca walks) so the site could grow in phases alongside the farm itself

Signage — Entrance & Full Wayfinding

Working alongside an active building and regeneration site brought its own constraints — signage needed to be planned and, in places, produced before the physical landscape it would sit in was finished. That meant designing a system flexible enough to survive changes on the ground: shifting car park layouts, phased attraction openings (the Adventure Park being a clear “coming soon” rather than day-one feature), and a farm that would keep evolving after signage was installed.

We delivered:

• Entrance signage — the first brand touchpoint for arriving visitors, translating the website’s warm, coastal-farm identity into a physical welcome
• A full wayfinding system — guiding visitors from arrival through to the farm shop, café, petting barn and attractions, designed to be legible for families moving at a relaxed pace and durable enough for an exposed coastal, outdoor environment

The core design challenge throughout was sequencing: producing a coherent, brand-consistent signage suite for a site that was still under construction, without the luxury of a finished physical space to design around.

Social Media

Cornerstone began managing Gripps Farm’s social media on 1 June 2026. With families as the key target audience, the strategy focused on building awareness and excitement ahead of opening, turning a farm still under transformation into a following worth having:

• Engaging, interactive content documenting the farm’s transformation in real time, giving followers a reason to keep checking in rather than a one-off announcement
• Professional photography and videography, giving the brand a polished, trustworthy look from day one despite the site itself still being a work in progress
• Graphic design to keep messaging clear and consistent across every post and platform
• Paid social advertising, layered on top of organic content to accelerate reach and following growth
• A phased posting cadence — starting at three posts per week and expanding to six, with an increasing focus on TikTok and short-form video